Open Strategy Partners Marketing Tools

What is osp_marketing_tools?

osp_marketing_tools is a Model Context Protocol (MCP) server developed by Open Strategy Partners. It provides a comprehensive suite of tools for technical marketing content creation, optimization, and product positioning. The tools are based on Open Strategy Partners' proven methodologies and are designed to be used by LLM clients that support the MCP, such as Claude desktop app, Cursor IDE, and LibreChat.

How to use osp_marketing_tools?

To use osp_marketing_tools, you first need to install an MCP-enabled AI tool like Claude Desktop and Python 3.10 or higher. Then, install uv and configure your Claude Desktop (or other MCP client) by adding the provided JSON configuration to your claude_desktop_config.json file. Once set up, you can interact with the tools through prompts within your LLM client. The project assumes you will provide the text or technical documentation you wish to improve.

Key Features of osp_marketing_tools

osp_marketing_tools offers several key features to assist with marketing content:

OSP Product Value Map Generator: Generates structured product value maps to communicate product worth and positioning. This includes tagline creation, position statements, persona development, value case documentation, feature categorization, and validation.
OSP Meta Information Generator: Creates optimized metadata for web content, including article titles, meta titles, meta descriptions, SEO-friendly URL slugs, and search intent analysis.
OSP Content Editing Codes: Applies Open Strategy Partners' semantic editing codes for comprehensive content review, covering scope, narrative structure, flow, readability, style, grammar, technical accuracy, and inclusive language.
OSP Technical Writing Guide: Provides a systematic approach to creating high-quality technical content, focusing on narrative structure, flow optimization, style guidelines, technical accuracy, and content type-specific guidance.
OSP On-Page SEO Guide: Offers a comprehensive system for optimizing web content for search engines and user experience, including meta content optimization, content depth enhancement, search intent alignment, technical SEO implementation, and structured data deployment.

Use Cases of osp_marketing_tools

Here are some example use cases for osp_marketing_tools:

Value Map Generation: Generate a value map for a product like "CloudDeploy" by specifying its key features and target audience (e.g., DevOps engineers).
Meta Information Creation: Create metadata for an article on "containerization best practices" by providing the primary keyword, audience, and content type.
Content Editing: Review and improve technical content (e.g., "Kubernetes helps you manage containers...") using OSP editing codes.
Technical Writing: Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers.

FAQ about osp_marketing_tools

Q: What is the Model Context Protocol (MCP)? A: The Model Context Protocol is a framework that allows LLMs to interact with external tools and data, unifying marketing stacks with AI.

Q: Which LLM clients support MCP? A: As of early February 2025, LLM clients that support MCP include Claude desktop app, Cursor IDE, and LibreChat.

Q: What kind of content can I improve with these tools? A: You can improve various types of content, including product descriptions, marketing copy, technical documentation, articles, and web content.

Q: Is this software open source? A: The software is licensed under the Attribution-ShareAlike 4.0 International license from Creative Commons, which allows sharing and adaptation with attribution and the same license terms for derivatives.

Q: Where can I find more resources from Open Strategy Partners? A: You can find more resources, including their writing and editing guide, editing codes quickstart guide, and other free resources, on the Open Strategy Partners website.

Open Strategy Partners (OSP) Marketing Tools for LLMs

A comprehensive suite of tools for technical marketing content creation, optimization, and product positioning based on Open Strategy Partners' proven methodologies.

This software is based on the Model Context Protocol (MCP) and is can be used by any LLM client that supports the MCP.

As of early February 2025, the LLM clients that support MCP include:

Claude desktop app is the easiest to use for the less technical among us (and it is made by the inventors of the MCP).
Cursor IDE is very popular with our developer friends.
LibreChat is an excellent open source AI/LLM interface app.

Read our vision paper on how Agentic AI will benefit marketing.

Features

1. OSP Product Value Map Generator

Generate structured OSP product value maps that effectively communicate your product's worth and positioning:

Tagline creation and refinement
Position statements across market, technical, UX, and business dimensions
Persona development with roles, challenges, and needs
Value case documentation
Feature categorization and organization
Hierarchical structure for features, areas, and categories
Validation system for completeness and consistency

2. OSP Meta Information Generator

Create optimized metadata for web content:

Article titles (H1) with proper keyword placement
Meta titles optimized for search (50-60 characters)
Meta descriptions with clear value propositions (155-160 characters)
SEO-friendly URL slugs
Search intent analysis
Mobile display optimization
Click-through rate enhancement suggestions

3. OSP Content Editing Codes

Apply OSP's semantic editing codes for comprehensive content review:

Scope and narrative structure analysis
Flow and readability enhancement
Style and phrasing optimization
Word choice and grammar verification
Technical accuracy validation
Inclusive language guidance
Constructive feedback generation with before/after examples

4. OSP Technical Writing Guide

Systematic approach to creating high-quality technical content:

Narrative structure development
Flow optimization
Style guidelines
Technical accuracy verification
Content type-specific guidance (tutorials, reference docs, API documentation)
Accessibility considerations
Internationalization best practices
Quality assurance checklists

5. OSP On-Page SEO Guide

Comprehensive system for optimizing web content for search engines and user experience:

Meta content optimization (titles, descriptions with character limits and keyword placement)
Content depth enhancement (subtopics, data integration, multi-format optimization)
Search intent alignment (5 types: informational, navigational, transactional, commercial, local)
Technical SEO implementation (keyword research, integration protocols, internal linking rules)
Structured data deployment (FAQ, How-To, Product schemas)
Content promotion strategies (social media, advertising approaches)
Quality validation protocol (constructive feedback, diff-based revision system)
Performance measurement methods (CTR, bounce rate, time on page metrics)

Usage Examples

In all of these examples, it is assumed that you will provide the texts that you wish to improve, or the technical documentation that describes the product you are marketing.

Value Map Generation

Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"

Example:
"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
- Automated deployment pipeline
- Infrastructure as code support
- Real-time monitoring
- Multi-cloud compatibility
- [the rest of your features or text]"

Meta Information Creation

Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"

Example:
"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"

Content Editing

Prompt: "Review this technical content using OSP editing codes: [paste content]"

Example:
"Review this technical content using OSP editing codes:
Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."

Technical Writing

Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"

Example:
"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"

Installation

Prerequisites

Windows

Install Claude Desktop (or another MCP-enabled AI tool)
- Download Claude for Desktop
- Follow the current installation instructions: Installing Claude Desktop
Install Python 3.10 or higher:
- Download the latest Python installer from python.org
- Run the installer, checking "Add Python to PATH"
- Open Command Prompt and verify installation with python --version
Install uv:
- Open Command Prompt as Administrator
- Run pip install --user uv
- Verify installation with uv --version

macOS

Install Claude Desktop (or another MCP-enabled AI tool)
- Download Claude for Desktop
- Follow the current installation instructions: Installing Claude Desktop
Install Python 3.10 or higher:
- Using Homebrew: brew install python
- Verify installation with python3 --version
Install uv:
- Using Homebrew: brew install uv
- Alternatively: pip3 install --user uv
- Verify installation with uv --version

Configuration

Add the following to your claude_desktop_config.json:

{
    "mcpServers": {
        "osp_marketing_tools": {
            "command": "uvx",
            "args": [
                "--from",
                "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
                "osp_marketing_tools"
            ]
        }
    }
}

Attribution

This software package implements the content creation and optimization methodologies developed by Open Strategy Partners. It is based on their LLM-enabled marketing tools and professional content creation frameworks.

For more information and original resources, visit:

License

This software is licensed under the Attribution-ShareAlike 4.0 International license from Creative Commons Corporation ("Creative Commons").

This means you are free to:

Share: Copy and redistribute the material in any medium or format
Adapt: Remix, transform, and build upon the material for any purpose, even commercially

Under the following terms:

Attribution: You must give appropriate credit to Open Strategy Partners, provide a link to the license, and indicate if changes were made
ShareAlike: If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original

For the full license text, visit: Creative Commons Attribution-ShareAlike 4.0 International License

Contributing

We welcome contributions to improve these tools. Please submit issues and pull requests through our repository.

Support

For questions and support:

Check our documentation
Submit an issue in our repository
Contact Open Strategy Partners for professional consulting

Open Strategy Partners Marketing Tools